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Salesforce Certifications: Find You Way to IT Excellence

Salesforce is the world’s leading company that provides the CRM platform of the same name. In addition, this organization has a comprehensive certification program that helps the individuals gain the knowledge and skills required to work with this platform. If you want to become an expert in Salesforce, the best way to do so is to get certified. But before enrolling for this program, you should first know the certification categories and other vital details so you can make an informed choice about which Salesforce option is the best for you.

Salesforce Certification Paths

The Salesforce certification program contains 5 different paths depending on the professional ambitions of the candidates. Each category includes several options that focus on the specific Salesforce aspects. They include the following:

1. Salesforce Administrator

This certification path is ideal for those who want to value businesses through automating complex business processes. As a Salesforce Administrator, you will be tasked with monitoring the business processes in an efficient and clean manner. The track proves that you have thorough knowledge of customization. All in all, you can choose one of the following options:

• Administrator

  For this track, you need to have knowledge of how to customize Salesforce, get more out of its capabilities and features, manage the users, and configure the platform regularly. You should also have the relevant skills in maintaining and importing clean data, setting up workflow automation, customizing your app, business processes, tabs, fields, and page layouts. To get this certification, you need to pass the ADM-201 exam.

• Advanced Administrator

  This option includes your advanced-level capabilities and proficiency in developing automation processes, advanced reports, and dashboards. It is also important to mention that you need to get the Administrator certificate before you opt for the advanced option. To pass the ADM-211 test successfully, you should possess the skills in improving data quality, implementing complex business processes, customizing the Salesforce mobile app, and managing configuration changes in a sandbox environment.

• CPQ Specialist

  This certification is ideal for those individuals who have experience in implementing Salesforce CPQ. To be eligible for the CPQ-201 exam, you need to know how to set up product and pricing rules, bundles, and products.

• Platform App Builder

  For this path, you should have expertise in developing and implementing the custom apps with the use of the declarative customization capabilities of the Salesforce platform. The exam you need to take is DEX-403.

• Marketing Cloud Administrator

  You should know about the features that are available to the end-users and know how to configure the options available in Marketing Cloud. It is important to prepare well for the prerequisite exam that you will have to take to obtain this certificate.

2. Salesforce Developer

This certification path is ideal for you if you are into playing with code snippets. This may include different programming languages, such as Java, Apex, and so on. The Salesforce Developers typically create complex workflows, complex validation rules, Apex development, AppExchange, triggers, and legacy platforms integrations. The certificates within this category are as follows:

• B2C Commerce Developer

  This option requires your full understanding of how to manage the users, configure the platform regularly, and customize Salesforce. The test that measures your skills is CCD-102.

• JavaScript Developer I

  It is intended for those individuals who know how to develop back-end and front-end JavaScript apps for the web stack. This path requires that you pass CRT-600.

• Platform Developer I

  If you know how to develop and deploy user interfaces and business logic with the use of the programmatic capabilities of the Lightning Platform and pass the CRT-450 exam, you will obtain this certificate with ease.

• Platform Developer II

  On the other hand, this option requires your full understanding and advanced knowledge of the programmatic capabilities of the Salesforce platform. You need to be able to perform data modeling to develop complex interfaces and business logic. It is recommended that the students earn the Advanced Apex Specialist Superbadge certification before going for the prerequisite test.

3. Salesforce Architect

The Salesforce Architects are responsible for seeking problem solutions and designing sustainable systems that can work for a long period and stand up to high volumes. Under this profile, there are the following certifications:

• Application Architect

  This option requires that you obtain one of the certificates, such as Sharing and Visibility Designer, Platform Developer I, Data Architecture and Management Designer, or Platform App Builder. After fulfilling all these prerequisites, you can proceed with the exam.

• B2C Commerce Architect

  As for this track, first of all, you need to have the B2C Commerce Developer certificate and then go for the CCM-101 test.

• Heroku Architecture Designer

  You should have experience in architecting scalable solutions on Heroku to be eligible for the certification exam.

• System Architect

  First of all, you need to get Development Lifecycle and Deployment Designer, Identity and Access Management Designer, Integration Architecture Designer, or Platform Developer I and only then you can try to clear the exam of this path.

• Technical Architect

  This certification has only two prerequisite options, which include Application Architect and System Architect. Earn one of the certificates and you will be able to ace the test.

4. Salesforce Consultant

The Salesforce Consultants are among the prime resources for any organization as they bring value to the customers and generate revenue thereby adding value to the business. The certifications that fall under this category are listed below:

• Community Cloud Consultant

  It has only one exam (ADX-271), which evaluates your knowledge and skills in implementing and consulting on Salesforce Communities apps in a customer-facing role. It is also recommended that the applicants have the Administrator certificate before going for this option.

• Education Cloud Consultant

  This one also requires that you get the Administrator certification first. After that, you can prove your skills in implementing Salesforce Education Cloud solutions in a customer-facing role.

• Einstein Analytics and Discovery Consultant

  Designing and implementing Salesforce Einstein Analytics and Discovery solutions is what you should know for the ANC-101 certification exam.

• Field Service Lightning Consultant

  Prior to this path, you need to get the Administrator or Service Cloud Consultant certificates to deal with the FSL-201 test.

• Nonprofit Cloud Consultant

  This track also offers the Administrator certification as a prerequisite. It has only one exam as well, and the candidates need to know how to implement Salesforce Nonprofit Cloud solutions in a customer-facing role and consult on them.

• Sales Cloud Consultant

  After getting the Administrator certification and gaining knowledge of how to design scalable and maintainable Sales Cloud solutions and implement them successfully, you can go for the CRT-251 test.

• Service Cloud Consultant

  Salesforce CRT-261 is a prerequisite exam that should be passed after obtaining the Administrator certification and completing all the required topics of this path.

5. Salesforce Marketer

This certification path is intended for those who know how to lead the marketing campaigns successfully to reach the defined audience and maintain a high level of customer satisfaction. There are the following options in this category:

• Marketing Cloud Administrator

  Your knowledge of the available features that can help the end-users and configuration options that are available in Marketing Cloud will be determinant for your result of the test.

• Marketing Cloud Consultant

  The potential candidates for this path should have the Marketing Cloud Administrator certification and know which solutions to provide to execute both strategic and tactical email campaigns. The exam for this certificate is CRT-550.

• Marketing Cloud Developer

  This certification will be given to those who will prove their skills in creating landing pages and personalized and dynamic messages, as well as are experienced with advanced segmentation, analytics, manipulations, reporting, and data configuration. To get the certificate, you have to deal with only one exam.

• Marketing Cloud Email Specialist

  When you will be taking the MKT-101 exam, you should know all about Marketing Cloud and the processes that include inbox delivery, subscriber and data management, external integrations, and message design.

• Pardot Specialist

  Salesforce PDX-101 is a certification exam that you need to pass to validate your skills in building strategic marketing processes.

• Pardot Consultant

  First of all, you need to get the Pardot Specialist certification and then proceed with the exam that will evaluate your ability to develop solutions using Pardot’s marketing-automation capabilities and implement them successfully.

Salesforce Certifications and Benefits for Certified Specialists

The Salesforce certification program offers a great variety of opportunities that can lead you to success, a high paycheck, and even a promotion or new position. Thus, after obtaining the certificate you are interested in, you can earn up to $79,231-$123,536 per year. As for the job roles that you can get, they are as follows: an Infrastructure Security Engineer, a UI Developer, a Software Engineer, a Back-End Software Developer, an Analyst, a Project Manager, or even an Executive Assistant.

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