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Google Certification Program: Become the Number One Specialist!

From Android OS to search engine, Google has become a strong force in the Information Technology field. To help the professionals navigate through the technology terrain where it takes a significant part, the organization provides an extensive certification program that validates the individuals’ skills and knowledge of its different platforms. Google offers numerous certificates covering Cloud, Google Marketing Platform, Google Ads, Google Analytics, and other domains.

Google Cloud Certification Path

The Google Cloud certifications validate the specialists’ expertise in transforming businesses using Google Cloud technology. This path includes a variety of options grouped into three levels: Associate, Professional, and User. All in all, you can choose from the following certificates:

• Google Associate Cloud Engineer

  This associate-level certification is aimed at the Cloud engineers who deploy applications, manage enterprise solutions, and monitor operations. To get the certificate, the candidates must be able to utilize Google Cloud Console as well as command-line interface to carry out basic platform-based functions. This certification requires a single exam. It evaluates one’s skills in planning and configuring Cloud solutions, configuring security and access, deploying and implementing Cloud solutions, and setting up Cloud solution environments.

• Google Professional Cloud Architect

  This professional-level certification is intended for the professionals who leverage Google Cloud technologies. The certificate requires that the applicants have extensive knowledge of Google Cloud Platform and Cloud architecture. They should have competence in designing, managing, and developing robust, highly available, dynamic, secure, and scalable solutions that can drive the business objectives. To obtain the certification, the students must pass one qualifying exam.

• Google Professional Data Engineer

  The potential candidates for this certification can make data-driven decisions by collecting, transforming, and publishing data. These professionals have the skills in designing, building, securing, and monitoring data processing systems with the specific emphasis on compliance and security, fidelity and reliability, efficiency and scalability, as well as portability and flexibility. They are also competent in leveraging, deploying, and consistently train current machine learning models. Only one exam is required to get this certificate.

• Google Professional Cloud DevOps Engineer

  The applicants for this certification are responsible for the efficient and effective development of the operations that can stabilize delivery speed and service reliability. They have the relevant skills in using Google Cloud Platform for building software delivery pipelines, managing and learning from incidents, as well as deploying and monitoring services. There is a single exam that is required to earn this certificate. It evaluates one’s competence in optimizing service performance, managing service incidents, implementing service monitoring strategies, and applying site reliability engineering mechanisms to a service.

• Google Professional Cloud Network Engineer

  Those individuals who aspire to obtain this certification are the Cloud network engineers. They manage and implement network architectures within Google Cloud Platform. They also have practical experience with Google Cloud Platform and can work with the Cloud or networking teams and architects who design infrastructures. These professionals leverage their experience in implementing VPCs, network services, security for established network architectures, and hybrid connectivity to ensure the successful implementation of Cloud with the use of Google Cloud Platform Console or command-line interface. The certificate has a single qualifying exam.

• Google Professional Machine Learning Engineer

  For this certification, the specialists should have competence in designing, building, and producing machine learning models to proffer solutions to business challenges with the use of Google Cloud technologies, as well as understand proven machine learning techniques and models. They are proficient in various aspects of data pipeline interaction, metric interpretation, and model architecture. These professionals are also familiar with infrastructure management, security, data engineering, and application development. To earn this certificate, you have to pass only one exam.

• Google Professional Cloud Security Engineer

  The applicants for this certification are those specialists who are able to design and implement a secure infrastructure on Google Cloud Platform. These individuals should be conversant with all the aspects of Cloud Security, including managing identity & access management, and be able to identify organizational structure & policies, utilize Google technologies to ensure data protection, configure network security defenses, and have the relevant skills in collecting and analyzing Google Cloud Platform logs, understand regulatory concerns, as well as manage incident responses. To obtain the certificate, the candidates must ace one exam.

• Google Professional Collaboration Engineer

  The potential candidates for this certification are those professionals who transform the business objectives into tangible policies, configurations, and security practices as they relate to content, users, as well as integrations. They use tools, APIs, and programming languages to automate workflows. The certificate is designed to assess your expertise in accessioning within a Cloud solution environment, configuring network security, ensuring data protection, managing operations within a Cloud solution environment, and ensuring compliance. It is required to pass one prerequisite exam to become eligible for this path.

• Google Professional Data Engineer

  If you want to pursue this certification, you should be able to design, build, operationalize, secure, and monitor data processing systems. You need to pay special attention to reliability and fidelity, security and compliance, flexibility and portability, as well as scalability and efficiency. The certificate measures the candidates’ skills in designing data processing systems, developing and operationalizing data processing systems, operationalizing machine learning models, and ensuring solution quality. To get it, the students need to attempt a single exam.

• Google Workspace

  This is the only certification from the User level. It demonstrates that a candidate possesses the digital skills to work collaboratively within a professional environment. After getting certified, you will be able to execute general Workspace activities with the help of Cloud-based tools to create and share presentations, documents, spreadsheets, and files. In addition, you will validate your ability to communicate via email as well as online while meeting solutions.

Google Ads Certification Path

The Google Ads certification path is a professional accreditation option offered by the vendor to those individuals who want to demonstrate their proficiency in the fundamental and advanced aspects of Google Ads. There are six certificates within this track, and they are as follows:

• Google Ads Search

  This certification is designed to help the professionals to demonstrate their mastery of building and optimizing Google Search campaigns. The certified individuals will gain the knowledge and skills needed to utilize automated solutions such as Smart Bidding and Audience Solutions to improve campaign performance for particular marketing objectives. Earning this certificate demonstrates your ability to develop Google Search strategies with wider company marketing plans and generate a plan to increase web traffic, sales, and leads with the help of Google Search. You should also be able to develop a plan to attract new and existing customers with the use of Google Search Audiences and ensure that your Search marketing plan complies with your digital marketing budget.

• Google Ads Display

  This certification is created to validate your competency in using Google Display to deliver results that get the most from your display advertising investment. The certified candidates are able to develop efficient Display strategies & campaigns that meet particular marketing objectives. In addition, this certificate equips you with the requisite knowledge and skills to translate a vision for online marketing into a consistent digital marketing strategy, develop a Google Display strategy with the use of wider company marketing plans, and develop a plan to enhance awareness, action, retention, and consideration with the help of Google Display. It is also important to be able to initiate a plan to attract new as well as existing clients with Google Display Audiences and ensure Display marketing, which plan complies with a digital marketing budget.

• Google Ads Measurement

  The certification is designed to prove your competency in measuring and optimizing digital Ads performance with the help of the Google measurement tools. The certified professionals will be able to understand the relevant metrics and execute the needed actions to enhance Google Ads performance and improve their business. Obtaining this certificate equips you with the knowledge and skills necessary to perform the following tasks:

  • translate marketing objectives into measurable actions;
  • establish tracking to measure app downloads/installs, leads;
  • analyze and implement insights from your conversion tracking data;
  • select the appropriate attribution model for your business objectives.
• Google Ads Video

  This certification evaluates the individuals’ skills in getting results from Google Video as well as YouTube advertising solutions. Following this path will grant you that you will be able to demonstrate your expertise in telling effective stories on the YouTube platform to reach the clients. Moreover, the certificate is designed to provide the applicants with such abilities as understanding how YouTube’s value can increase brand performance and how to utilize the YouTube audiences to deliver more appropriate ads to your customers as well as developing a strategy that effectively utilizes the YouTube video formats to enhance awareness. The content also includes your skills in implementing creative strategies to tell efficient brand stories on the YouTube platform to attract the attention of the target audience.

• Shopping Ads

  This certification validates your competency in using as well as optimizing Shopping Ads. The certified individuals will possess proficiency in creating and optimizing Shopping campaigns that increase reach and conversions. With this certificate under your belt, you can confirm your expertise in the following areas:

  • how Shopping campaigns can promote online & local inventory and reach your marketing objectives;
  • how Local Inventory & Local Catalog Ads drive in-store and online traffic;
  • how Google solutions help link the retailers with the shoppers and enhance business;
  • how Showcase Shopping Ads influence the clients at the beginning of their purchase journey.
• Google Ads Apps

  This certification validates the students’ expertise in creating Google App campaigns to meet the business needs. You will be able to demonstrate that you understand the basics of campaign creation and advanced optimization strategies. Getting this certificate confirm that you are capable of explaining how App campaigns bring marketing success with the help of user discovery and engagement. You will also have the skills in creating an App campaign to meet a particular marketing objective, enhancing the App campaign performance with the help of advanced strategies, and increasing app quality as well as discoverability.

Career Prospects with Google Certifications

Google helps both the technical and non-technical specialists get the qualifications necessary to build a rewarding career in the development, Cloud, and digital marketing domains. Obtaining a certification from such a highly renowned tech giant like Google will certainly increase your competitive edge and make you a more attractive candidate for the prospective employers.

Thus, for example, the Google Cloud certification path prepares you for setting up a successful career in the Cloud computing area. It is worth mentioning that these certificates rank as the highest paying options in the IT field. According to the 2020 Global Knowledge research, the average annual salary of a Cloud Architect can go up to $175,761. The individuals holding the Google Cloud certifications are also qualified to land the following positions:

• Cloud Engineer;
• Data Engineer;
• Data Scientist;
• Application Developer;
• Cloud Developer;
• Cloud Network Engineer;
• Cloud Security Engineer;
• G Suite Engineer.

On the other hand, if you are thinking about launching a career in the digital marketing field, then the Google Ads and Google Analytics paths are what you need. Some of the job titles are as follows:

• Marketing Manager;
• Digital Strategy Associate;
• Digital Advertising Specialist;
• Product Marketing Manager;
• Paid Media Manager;
• PPC/SEM Manager;
• PPC Analyst;
• SEO Project Manager.

According to PayScale, the average salary for the Google Ads certified professionals can be about $51,612 per year, while the specialists with the Google Analytics certification can earn $54,704 per annum.

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